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Kempinski revealed that it will unveil a new lifestyle -concept
brand for the
Middle East,
Africa
and Asia
at the Arabian Travel Market (ATM) as well as announce five new
Kempinski hotels that will be opened in the Middle East and Africa
before the end of 2007.
ATM, the largest travel exhibition in the Middle East, will be
held on 2-5 May 2006 in
Dubai. The new
announcements, combined with the ten new Kempinski properties
previously announced, make Europe's oldest and most prestigious
luxury hotelier among the fastest growing hospitality brands in the
Middle East and Africa.
'The Kempinski reputation is one of luxury, elegance, exclusivity
and style,' said Ulrich Eckhardt, Senior Vice President Middle East
& Africa at Kempinski.
'Our European properties are synonymous with the grand hotel
tradition of Europe at its most superlative and include legendary
hotels such as the Çırağan Palace Kempinski in Istanbul, Hotel Adlon
Kempinski in Berlin, Hotel Atlantic Kempinski Hamburg, Hotel Vier
Jahreszeiten Kempinski Munich, Kempinski Grand Hotel Des Bains St.
Moritz, Le Mirador Kempinski Lake Geneva and the Courthouse Hotel
Kempinski in London. Our mission for the region has always been to
translate Kempinski's unique traditions of highest quality and
service in the context of the contemporary Middle East, which is in
the process of dramatic transformation. The stunning,
ultra-luxurious Emirates Palace Hotel and the ground-breaking
Kempinski Hotel Mall of the Emirates Hotel are landmark properties,
with the renovations well underway of the Ajman Kempinski Hotel the
property continues to be a serene seaside getaway from urban life.
The new properties opening across the region will be unique, each in
its own right, offering travelers a series of luxurious and
distinctive hospitality alternatives.'
Eckhardt also alluded to a new, -contemporary concept under the
Kempinski umbrella that will be unveiled at ATM. 'Details of this
new and unique lifestyle brand will be announced at a press
conference during the ATM,' he said. 'These are exciting times
indeed for Kempinski, as we widen our reach and strengthen our
position in the regional market. Finally, there will will be hotels
on offer that are distinctly conceived, designed and operated
specifically for the region's travelers but also for culturally
aware international travelers looking for an authentic regional
experience.
ATM is the region's biggest and fastest growing travel and
tourism exhibition attracting tourism companies, resort owners and
operators, airlines and tourism service providers from all over the
world, and is now on its 14th year.
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