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InterContinental Hotels Group has hosted a five-day FAM trip to
Bangkok to
introduce travel buyers to some of its most premier properties in the
region. Aiming to raise awareness in the region about its overseas
destinations, the FAM trip visited the city of Bangkok and concluded with a
night of total relaxation in
Bahrain.
“One of the best ways to communicate with major decision makers in the
GCC is to take them directly to the destinations and that is why we have
invested in this direct marketing approach,” said Chris Moloney, Chief
Operating Officer, InterContinental Hotels Group,
Middle East and
Africa.
Hosted at the Holiday Inn Silom and at the new
Holiday Inn Bangkok, the
travel agents enjoyed tours of both their host hotel as well as the
InterContinental Bangkok with lavish lunches laid out in both properties. A
city tour arranged courtesy of Discover Holidays was conducted on the third
day giving the travel agents a chance to soak up some of the local flavour.
The tour included the Klong River, the breathtaking Temple of Dawn and the
Grand Palace.
The FAM trip was concluded in Bahrain, where the media enjoyed a night of
leisure at the five-star InterContinental Regency Bahrain before
transferring back to KSA.
“As well as providing the 10 travel professionals with a snap-shot of
Bangkok and our properties, the FAM trip provided a unique opportunity for
us to meet one-on-one in a relaxed environment and discuss ways in which all
parties can move forward and benefit further,” said Chris Moloney, Chief
Operating Officer, InterContinental Hotels Group, Middle East and Africa.
 Holiday
Inn Hotel Bangkok
Holiday Inn Hotel Bangkok is conveniently located across the famous
Bangkok World Trade Centre. Nearby local attractions include the Siam
Square, Chidlom Skytrain station, the Erawan Shrine and several others.
All guest rooms including suites are comfortable and well furnished at
the hotel.
The Holiday Inn hotel offers a variety of culinary experiences ranging
from a speciality Thai restaurant to a modern all day dining. In
addition, the lobby bar is the most suitable venue for either work or
conversation. Leisure facilities include a sauna, swimming pool and
gymnasium. |
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