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Clichés keep Switzerland top in China
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Switzerland
and the Swiss have an excellent reputation among middle and upper
class Chinese, even if this image is dominated by clichés.
 The
results of a new survey, conducted by the governmental organisation,
Presence Switzerland, showed Switzerland rated higher than all other
countries it was benchmarked against.
On a scale of one to 100, Switzerland received an average score of
77.8, nearly one point ahead of France and six points more than
third place Germany. Britain, South Korea, Austria and the United
States were the other countries used for the comparison.
Presence Switzerland commissioned the study ahead of a four-year
public relations campaign in China, due to begin in 2007. The
organisation will also be responsible for the Swiss pavilion at the
Shanghai world exhibition in 2011.
The survey found however, that the Chinese know little about the
country beyond traditional stereotypes.
Half of those questioned said they associated Switzerland with
watches, while one in five mentioned its "beautiful countryside".
Banking, neutrality, skiing and army knives also figured high on
their list of associations.
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Tour of the Month |
Athens Sightseeing
See the best places in Athens! Spend your morning visiting famous places
such as the Tomb of the Unknown Soldier, the Royal Palace, Panathenian
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