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Greek companies will join forces for the first time in an effort to
capitalise on the millions of dollars worth of hotel developments in the
Middle East during the region’s biggest hotel supplies event, The Hotel
Show, which takes place 22-24 May at the Dubai International Exhibition
Centre.
At least nine leading Greek manufacturers and manufacturers’ associations
will make a debut with a Greek national stand under the umbrella of the
Hellinic Foreign Trade Board (HEPO), an organisation under the supervision
of the Greek Ministry of National Economy.
“Many Greek companies are interested in establishing business links with
the Gulf region and our debut at The Hotel Show aims to open the lines of
communication between them and their potential clients or partners in this
region,” said Michalis Pavlakos, project manager, HEPO. “We believe Greek
companies are perfectly positioned to gain a good share of the market for
hotel supplies in the region,” he said.
The line-up of Greek exhibitors includes manufacturers of lighting
systems, high-quality bedroom and table linens and blankets. One exhibitor
is G-Style S.A, which specializes in stainless steel bathroom accessories.
The company will showcase its full range of bathroom mirrors and other
accessories for hotel rooms and public bathrooms as well as
specially-designed bathroom accessories for disabled people.
“The Middle East market is our number one strategic target for the
forthcoming years,” said Andreas Giannaros, the company’s managing director.
“At the moment we generate 7 per cent of our turnover in this region and our
aim is to increase this figure to 30 per cent by the end of 2006,” he said.
Bronze Art is another Greek manufacturer of bathroom accessories which
will be attending the event. The company’s turnover was US$11 million in
2004 with no direct sales being registered in the Middle East.
“Together with one of Greece’s most famous designers, we have developed a
collection of high-end bathroom accessories and we aim to find exclusive
agents to represent us in the Middle East,” said Panagiotis Dededimos,
Manager, Bronze Art.
The Hotel Show attracts many of the world’s major hotel supplies
manufacturers.
Exhibitors are confirmed from as far afield as Italy, Australia, the Far
East, Russia, South Africa and the United States, as well as from the major
players in the Middle East. So far, ten national pavilions, from China,
France, Portugal, Germany, Greece, Malta, Mexico, Spain, Turkey and the UK,
have signed up to take part in the exhibition.
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