Philips Electronics and Orchard Hotel have signed a S$1.5 million deal to
equip 360 guestrooms and suites with 32" LCD TVs. This is the first time a
hotel in Singapore is
furnishing even its regular guest rooms with large screen LCD TVs. This deal
marks a first for the hospitality industry in Singapore, as many hotels
undergo upgrading with expectations of improved occupancy after the past
lean years. With 32" LCD TVs in non-suite guest rooms, Orchard Hotel sets a
new bar for Singapore's hospitality industry in the area of in-room
entertainment. A 32" LCD TV costs more then double a widescreen 32" CRT TV.
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 Orchard
Hotel Singapore ****
Situated on the renowned Orchard Road, the Orchard Hotel Singapore commands
a coveted location on Singapore’s famous shopping and entertainment
boulevard. Offering cosmopolitan elegance and comfort, this hotel offers 672
rooms equipped with latest technology to meet the modern lifestyle and
demands of the sophisticated traveller. All rooms contain facilities like
colour TV, direct dial telephone, mini bar, voice mail and Internet access. |
Last Minute Hotels Singapore  |
Instead of bulky cabinets to house traditional CRT TVs, Orchard Hotel is
also upgrading its rooms, getting rid of the TV cabinets and will wall-mount
its new LCD TVs. Without the TV cabinets, guests will get to enjoy a larger
space within the room. Apart from a bigger screen and better picture
quality, guests can also connect their notebooks to the LCD TVs for a much
bigger screen to surf the net or play computer games. The business traveller
with an important business pitch the next morning will also find the large
LCD screen ideal for practicing his Powerpoint presentation.
"We are delighted to strengthen our business relationship with Philips
through this bulk purchase of the latest in-room entertainment LCD TVs, as
we equip the entire hotel with these sets to reinforce our reputation as an
upmarket trend-setting Millennium & Copthorne property by the time our
upgrading is completed later this year", says Mr Eric Brand, General Manager
of Orchard Hotel Singapore.
Mr Mourad Mankarios, Chairman and CEO of Philips Electronics Singapore,
remarked, "Our brand promise to customers such as the Orchard Hotel is Sense
and Simplicity. I think having large screen LCD TVs in the rooms makes
perfect sense for the guests. And we have incorporated special hotel-related
features into these LCD TVs that make them simple to operate, both for the
hotel's guests and for Orchard Hotel."
Philips is the global market leader for Institutional TVs, which are TV
systems that incorporate features relevant for use in hotels and other
public areas such as airports, hospitals and retail outlets. In Singapore,
some 70 percent of hotel rooms are equipped with Philips TVs.
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