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Xu Yu Juan grew up in a farming village amid picturesque mountains in
southern China, but few in her town now toil in rice paddies under the hot
sun. Xu and her sister spend their days as English-speaking tour guides
leading overseas travelers on boat rides, hikes and other excursions. And
those villagers who still work in agriculture often grow higher-value
tropical fruits sold to hotels and restaurants.
"Now, with tourism, people earn more and work in better conditions," said
Xu, 35, a short woman with a wide, easy smile.
China jumped to the No. 4 spot last year in the ranking of destinations
for international tourism, overtaking
Italy and trailing only
France,
Spain
and the United States. It's a remarkable achievement for a nation that only
25 years ago began prying open its doors to foreign visitors after decades
of isolationism.
But stronger growth lies ahead. China is banking on tourism as a key
plank of its booming economy, with the Olympics in
Beijing in 2008 and the
World Expo in
Shanghai in 2010 intended to fuel gains. By 2020, China will
become the world's No. 1 international travel destination, the U.N.-linked
World Tourism Organization predicts.
Gladys Portalatin, 56, and her husband Rafael, 60, spent three weeks in
China this summer, eager to visit a Chinese family who had been their
next-door neighbors in Boca Raton for years and moved back to Shanghai. The
Portalatins spent a week with their friends and two weeks on a private tour.
"My highlight of the tour was going to the
Great Wall and to the
Terra-cotta Soldiers," said Portalatin, referring to the ancient wall that
snakes a distance almost as long as a Miami-Los Angeles flight roundtrip and
to the 6,000-plus life-size clay warriors unearthed from an imperial tomb
more than 2,000 years old.
"It was more than I expected," she said. "Just to learn about all the
history that is there that we don't have here … I'd definitely go back."
The
Great Wall Tour
See 2 of the most popular destinations in Beijing in just one day -
the Great Wall and the Ming Tombs. Included in your tour is an
English speaking guide, all admission fees, lunch and pick up and
drop off at your hotel in Beijing. You will also enjoy a stop at the
world renown Bohua Jade Factory to indulge in a shopping spree fit
for a King… or an Emperor!
» More BEIJING Sightseeing Tours Events & Attractions |
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Built in China
The soaring numbers of travelers from abroad -- more than 41 million last
year alone, triple the tally a decade earlier -- is sparking a construction
boom in China, especially for airports, roads and hotels.
Just in Shanghai, the number of hotel rooms mushroomed to roughly 71,000
last year, nearly as many as Miami-Dade and Broward counties combined.
And the room inventory in China's largest city keeps growing faster than
South Florida's, especially in the luxury tier geared mainly to business
travelers.
One example: Hong Kong-based Shangri-La Hotel and Resorts this month
announced its first 147-room hotel in Miami by 2008. Yet it just added a
375-room, 36-floor glass tower to its gleaming Pudong hotel in Shanghai --
only seven years after opening that 596-room property.
U.S.-based hotel chains also are bullish.
Marriott International Inc. now
boasts 26 properties with 10,000-plus rooms in Hong Kong and China, and it
plans to add six more with 2,000 more rooms by the end of 2007. That
includes a luxury resort in Beijing in time for the Olympics.
Beijing Marriott Hotel West    
The hotel is conveiently situated in the west side Hang Tian Bridge, with easy
access to the financial district where most major banks and insurance companies
are located. It is only 15 minutes away from Zhong Guan Cun Hi-tech area. The
hotel is close to the DiaoYuTai State Guest House, Beijing Zoo, CCTV Tower, and
offers convenient access to 3rd ring road. All guestrooms are spacious,
tastefully decorated and furnished with modern facilities as a typical Marriott
hotel. The marbled bathrooms are in very good condition.
The hotel features a bar, a lounge and two full service restaurants, offering
International, Chinese and Sarabol Korean cuisines. This luxurios property is a
perfect place to stay whether you are on an important business trip or just a
get-a-way with your friends and family. You will have an unforgetable stay for
sure.
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"It is just gangbusters in China. It's probably our fastest-growing
market in the world," said Kess Connelly, manager of international public
relations for Washington, D.C-based Marriott.
Even budget hotel chains are rolling out rooms fast. Super 8, part of New
York-based Cendant Corp., entered China last year and plans more than 200
properties by 2008.
New jobs
Such speedy hotel growth means plenty of work for construction-related
companies, including Fort Lauderdale-based designer EDSA, which operates a
Beijing office.
EDSA now is busy on designs for two Hyatt projects and a Crowne Plaza in
areas outside Shanghai and on China's tropical island of Hainan. It's also
involved with a major resort south of Shanghai that features hotels, a water
park, marina, golf course and housing -- to name just a few China ventures,
said principal Joseph Lalli, who has visited China about 10 times this year.
Many new hotels are geared both to overseas visitors and local Chinese,
as the ranks of China's middle and affluent classes swell, Lalli added.
"It's hard to conceive, but 10 years ago, most Chinese didn't have any
vacation time," Lalli said. "Now, you've got more than 1 billion people who
get sometimes three weeks vacation. And even if only 10 percent can afford
to go on holiday, that's a lot."
Business for S. Florida
China's boom also is fueling business for South Florida travel firms,
such as Fort Lauderdale's FlyChina Infotek Inc., which operates
flychina.com. FlyChina started out in 1997 selling discount airline tickets
to Chinese students in the United States, but it now serves a more diverse
mix of travelers.
"A year ago, I'd say our clientele were about 70 percent Chinese and 30
percent not. Now, it's 60-40," said founder Qiang "Charlie" Li. "And
probably in two years, it will be 50-50, because more flights are available.
China's tourism bureau is raising awareness in the media, and China is more
ready for Westerners."
Some examples of the growing ease of travel: more English speakers in
China and more signs in English, more e-tickets for flights within China and
more Internet booking for Chinese hotels, Li said.
Catering to foreigners
Easier travel fuels a growing stream of overseas travelers to
mountain-rimmed river towns like Yangshuo outside
Guilin,
where Xu offers her tours in English.
Yangshuo restaurants are so attuned to foreigners that one cafe, Twin
Peaks, even offers a wide choice of breakfasts: American, complete with ham,
hash browns and coffee; Israeli, with vegetable salad; and Italian, with
espresso. There's also Chinese, with steamed dumplings and green tea.
Xu marvels at the changes she's seen so far in her village, where some
homes are being upgraded from adobe to brick. And she foresees many more.
She already plays English-language CDs and DVDs for her months-old daughter
to prepare her for the international travel business to come.
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